'Ring 1,' 1975–1984 īeginning with a production of Die Walküre one year, and following successively each year with Siegfried and, finally, Götterdämmerung, Ross announced in 1975 that Das Rheingold would precede the others to make up the first consecutive Ring Cycle over six days in July.

The Seattle Opera's last Ring was in August 2013, and they have stated that they have no plans to produce the Ring in the future. In 1975, it was the first American company to perform the cycle in its entirety over the space of a week since the Metropolitan Opera in 1939. There are even auto bumper stickers about opera.' Further, Schonberg remarked favorably on the 'air of freshness and experimentation that contrasts vividly with the dull, tried and true, tired professionalism in other opera houses one could mention.' Richard Wagner at Seattle Opera įor many years, the company was noted for its performances of the works of Richard Wagner, including the Ring cycle. It is in Seattle where you can look at the sky and find an airplane skywriting the virtues of Seattle Opera. Schonberg of the New York Times contrasted Seattle Opera's approach to marketing to the then still staid marketing of New York's Metropolitan Opera: 'Out there, you see campaign buttons with the legend Opera Lives.

You have to be able to communicate, and you have to deliver your message with the best possible product you can manage.' In 1970, H. 'To sell opera…you have to get their attention with a little razzle-dazzle. From the outset, Ross saw opera as something that had to be sold using similar techniques to those used to sell popular entertainment.

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